#Ad wars movie movie
#Ad wars movie full

“Look, I think for the Star Wars universe to expand, it has to expand,” Waititi told Games Radar.

#Ad wars movie movie

Meaning that he’s just addressing the franchise in its entirety and not really getting into what his movie is about, but we can still draw some vital conclusions from his statement. In a new interview for Games Radar, Waititi talked about what to expect from his Star Wars movie and while he’s right about Star Wars as a whole, he is giving us nothing and everything all at once. Now he’s dropped some tidbits of information in a way that is so Waititi it makes us think to ourselves: Well, what did we expect from him? As Waititi is still in the writing phase (with Last Night in Soho’s Krysty Wilson-Cairns), we’ve had little to go on as to what shape that story will take. He has directed episodes of The Mandalorian, he’s played the droid IG-11 in the series, and he’s taking on his own Star Wars story in a new movie that he’s co-writing as well as directing. 'There is concern about the way this ad is pushing the LGBT agenda, but an even greater concern is the way that they are attempting to redefine 'family' and 'real marriage.''īut as successful ads from other brands like Cheerios, Honey Maid, and Oreos have already shown, the tides are turning in the advertising world to reflect a more diverse and realistic cross-section of consumers.Director/writer/actor/producer/extremely busy man about town Taika Waititi is no stranger to Star Wars. 'They should not be highlighting who is attracted to whom or who sleeps with whom,' they wrote. The group, a division of conservative group the American Family Association, issued a statement urging followers to boycott Campbell Soup Company products until the ad is taken off the air: RELATED CONTENT: New Cheerios Effect Ad Campaign Celebrates Family Bonds of All Kindsīut as the reaction of One Million Moms shows, we still have a long way to go before we get there. It will just be accepted that families come in a colorful array of shapes and sizes, and they all need soups and cereal and furniture and laundry detergent just as much as anyone else. Someday it won’t be newsworthy when different types of families are shown in advertisements.

In short, it’s a charming soup and Star Wars-themed little slice of life, an ideal fit for Campbell Soup Company’s overarching “food for real, real life” slice of life ad campaign: As Eater points out, the family wasn’t spun out of whole cloth by a director and a casting agent-it’s an actual married couple and their real-life son. The family in particular consists of a son and his two fathers, who take turns trying their hand at Darth Vader’s famous “I am your father” line. RELATED CONTENT: Star Wars continues a marketing tradition with a new General Mills cereal tie-in To go along with the release, Campbell launched a new ad this week that is gathering praise and indignation for daring to peek in on the everyday life of a family enjoying some Star Wars chicken noodle soup. Campbell Soup Company recently released a line of limited-edition Star Wars-themed chicken noodle soups and Spaghetti-Os, featuring collectible labels and pasta shaped like beloved Star Wars characters.

#Ad wars movie full

The release of the latest Star Wars movie is still a couple of months away, but cross-brand promotion is already in full swing.